Jovy-Anne Fletcher works to manage VIP customer engagement as brand manager


As a brand manager, do you know you biggest asset? It’s the engaged customers. Customer engagement is all about encouraging your customers to interact and share in the experiences you create for them. It is considered that the companies with strongest customer engagement strategies retain more customers as compared to the companies with weak strategies. 

A customer-centric organization always prefers solid customer engagement strategy. It involves giving customers the value that goes beyond a simple transactional relationship. After all, it is the great customer service strategy that sets your business apart. Customers are always ready to pay for the better customer experience and customer engagement forms the part of customer experience. Indeed, customer engagement comes from ongoing interactions between company and customer. 

Being an important business metric, customer engagement is all about encouraging the customers to interact and share in the experiences you create for them as a business and brand. It is the strong customer engagement strategy that will foster brand growth and loyalty. Have a look at some customer engagement strategies that help you build a loyal customer – 

Humanize and engage audience 

Every customer demands the brand to understand their needs so that they can better relate to it. It is important that you find a personality within the organization who is highly passionate about your brand and a natural communicator. Allow such a personality to have his voice to humanize and engage the audience.

Come up with the best customer experience

For an effective brand manager, obsessing your customer is the key. It ensures that your customer support team emphasizes on providing an amazing customer experience. 

Have personalized customer communications

Personalizing recommendations for the potential customers is a brilliant way to help people find the perfect product for them online. 

Thus, it is important to work on your customer engagement in order to strengthen loyalty to your brand. It needs to be clear that you value your relationship with them. Managing VIP customer engagement, Jovy-Anne Fletcher serves as the brand manager at a renowned company. Apart from managing the customer engagement, she works to nurture existing VIP clientele, and generating new business. 

As a brand manager, Jovy-Anne Fletcher very well knows her roles and responsibilities. She develops a marketing communications plan including strategy, goals, budget, and brand presence. She develops the media relation strategy and seeks high-level placements in print, broadcast and online media.

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