Jovy-Anne Fletcher

It is the responsibility of a brand manager to ensure the efficient execution of business plans in order to meet the future brand expectations and targets. He also ensures the brand integrity by guiding efforts across the multiple channels and functions. Overseeing the overall performance of the brand, a brand manager is a single point of contact for overall profitability of the brand on a whole. He is the one who is highly familiar to handle the overseas operations.  Adapting a brand strategy for the target market of a company, a brand manager works to maintain brand integrity across all the company marketing initiatives and communications. Holding strong communication skills, brand managers need to maintain the good relationships with the colleagues and external contacts.  Undoubtedly, a brand can make or break your business. Thus, a brand manager is responsible for the perceptions your customers hold about your brand. They develop the brand management strategie...

As a brand manager, Jovy-Anne Fletcher serves as the brand manager where she works to manage all the online advertising, events, social media, professional associations, and other organizations to generate sales to ensure the sales growth. She coordinates all the public relation activities and develops media relations strategy, while seeking high-level placements in print, broadcast, and online media. Besides, she manages inventory in-line with buyers, loss prevention, wage management, and UPTs. Jovy works to analyze customer behavior for site traffic, page performance, click navigation, purchase conversion and shopping pattern to drive sales in virtual shopping environment.  Formerly providing the social media and customer service at Black Milk Clothing, Jovy maintained a high level of customer support through email and live chat daily. She managed all digital and social media platforms including Facebook, Instagram, and Pinterest. She maintained and implemented all onl...

As a brand manager, do you know you biggest asset? It’s the engaged customers. Customer engagement is all about encouraging your customers to interact and share in the experiences you create for them. It is considered that the companies with strongest customer engagement strategies retain more customers as compared to the companies with weak strategies.  A customer-centric organization always prefers solid customer engagement strategy. It involves giving customers the value that goes beyond a simple transactional relationship. After all, it is the great customer service strategy that sets your business apart. Customers are always ready to pay for the better customer experience and customer engagement forms the part of customer experience. Indeed, customer engagement comes from ongoing interactions between company and customer.  Being an important business metric, customer engagement is all about encouraging the customers to interact and share in the experiences yo...