Jovy-Anne Fletcher works to boost the image of firm to perspective customers

It is the responsibility of a brand manager to ensure the efficient execution of business plans in order to meet the future brand expectations and targets. He also ensures the brand integrity by guiding efforts across the multiple channels and functions. Overseeing the overall performance of the brand, a brand manager is a single point of contact for overall profitability of the brand on a whole. He is the one who is highly familiar to handle the overseas operations. 

Adapting a brand strategy for the target market of a company, a brand manager works to maintain brand integrity across all the company marketing initiatives and communications. Holding strong communication skills, brand managers need to maintain the good relationships with the colleagues and external contacts. 

Undoubtedly, a brand can make or break your business. Thus, a brand manager is responsible for the perceptions your customers hold about your brand. They develop the brand management strategies in order to create a recognizable product. Overall, the brand managers need to be a combination of creative, logical, perceptive, and tech-savvy, thus blending the ability to think out of the box.

Boosting the image of the firm to the perspective customers and making the product as attractive as possible, Jovy-Anne Fletcher serves as a brand manager. Here, she uses an effective marketing communications plan that includes the strategy, goals, budget, and brand presence.

Besides, she manages all online advertising, events, social media, professional associations, and other organizations to generate sales to ensure the sales growth. Jovy manages the inventory in-line with buyer, loss prevention, wage management, UPT’s and average $. Jovy works to maintain good relationships with colleagues and external contacts. She provides feedback to owner to strategically improve the customer experience, product and services. 

During her free time, she loves to do ice-skating, running, and yoga. She is also fond of playing representative netball during high school. She played for Sydney west and NSW.  Pertaining to her education credentials, Jovy-Anne Fletcher completed her Advance Diploma of Business from FBI Fashion College.